Luncheon Art of Business
The Art of Business series was born of a desire to provide Houston’s business professionals with a forum in which to share their personal passion for a cultural project while sharing a scrumptious meal with like-minded individuals.
December 6th – 11.30 am to 13.30 pm
W. Bruce Patterson on Brand Theft Counterfeiting
Striking the right chord when safeguarding your brand and vanquishing counterfeiters
Our next Art of Business luncheon will feature Bruce Patterson, an intellectual property lawyer who not only plays acoustic guitar at Houston nightspots but helped his client, Taylor Guitars, protect its brand when foreign fakes started showing up in the U.S. Bruce will detail his efforts, including sniffing out cheap look-alikes at trade shows around the world and arranging for imitations to be seized at the U.S. border. His presentation will describe how businesses can identify hidden gems of intellectual property and take steps to thwart infringers. He will also discuss a cutting-edge technology capable of tracing the DNA of objects back to its origins, making it easier to spot counterfeit items and track down traffickers.
December 6th, 11:30 AM through 1:30 PM
Houston, TX 77006
$38 for members
$45 for non-members